Minnow Park
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Aoko Noko

Childrenswear usually starts with what adults are wearing and is shrunk down to a cute size. It’s rare to see it done with the child in mind, embodying their playfulness and charm. [Aoko Noko] was started by parents of two boys, and wanted to make clothing that will keep up with them. Their clothing is versatile not just for everyday wear but also unisex.

We photographed their launch and fall seasons, along